No matter where you go, you’ll always see logos around you – from general stores to your local newspapers. A good logo is synonymous with whatever brand it represents and allows consumers to immediately connect with it. For example, McDonald’s has an iconic logo that’s recognizable worldwide. There’s no country these days that doesn’t know the fast food brand. No matter where you are, you’ll always be able to recognize that bright yellow logo and will allow your appetite to immediately increase.
A logo is a part of a brand that works as a symbol to showcase the business. There are countless logos with hidden meanings – while many have deep meanings, others hold a witty hidden pun. After all, a brand doesn’t only sell, it also tells stories which enables consumers to connect to them faster. The more interesting a brand looks, the more customers will come flocking in. That’s how it works.
However, there’s also another element that makes a logo design iconic – the color.
While the stylish, shape and design shows a brand’s story, a logo’s color can work to set the type of mood a brand needs to gather target audiences. For example, Apple’s black and grey color schemes attracts technology lovers as it gives off a cold and inviting, but professional look to its consumers.
However, before to agree to someone saying they’ll make a cheap logo design for your brand, here are the elements that can actually affect how people see your business.
Color of Your Brand’s Logo:
When linking your logo with a specific color theme, it’s said to increase presence of your brand even more than before. In fact, colors carry a specific mood or meaning in a brand’s image just as good as the name and slogan. It becomes the identity of the brand and allows it to be noticed by others.
According to a survey taken from different consumers in every industry, most of them described liking the ones with a specific color according to the brand’s purpose. Similarly, visuals can play a unique role in giving the silent but correct message about what the brand is selling.
Things you should check before choosing the Color for Your Brand’s Logo:
- Who’s your target audience? For example, age group, gender, status, etc.
- Try looking into the psychology that each color represents. Not only does color show emotions but also sets the mood. For example, cold colors tend to make the viewer feel comfortable and warm colors, however, tend to set an active tone.
- The kind of product you’re going to promote to your audience. For example, “non-edible” colors such as blue and pink can’t be used in advertising a food product. However, it can be used to advertise children’s clothing.
- The changing trends of color in each industry is not a new thing. As years pass, there are many changes made to how a brand’s logo should look like. Therefore, by picking a trending color set can be a good idea.
- Being flexible with a specific color is also crucial as colors that look fine in real life may not be so attractive on television screens.
The Psychology of Color in Logo Designs:
When it’s about logo designing, color is always an essential element. However, even more important than color is its psychology. In other words, the impact it’s putting on the audience – good or bad. The most interesting part about this is that colors are specifically selected based on certain hues and human responses to certain items – food, clothing or accessories. Moreover, the best way to find out how color affects business marketing is definitely how well the audience perceives your chosen color for the brand.
It has been known for decades that certain colors do trigger particular behavior patterns in humans. For example, if it’s green and red then chances are that it will increase the hunger or appetitive of your potential customer. However, if it’s pink and purple, your customers may end up losing appetite altogether.
Due to this, marketers and researchers combined have carefully thought and picked up consumer patterns in response to colors. However, it’s important to keep in mind that not all colors are consistent. In fact, a customer who thinks up of lettuce when looking at the color green may be very different than someone who thinks up of fungus when looking at the same color. Which is why, along with a suitable color, determining the context and target is also important. Black can be stable and dependable in one context, or edgy and rugged in the next. And factors like culture, gender, and age mean different colors are perceived in various ways by different people.
What are your industry colors?
While some industries like tech prefer blue and grey, retailers are most likely to choose red. Agriculture may always go with a green color scheme. It’s up to you on which color you go with. However, be warned – if it doesn’t go with your brand’s theme, it might get difficult for your business to attract many customers.
Choosing the Right Color for Your Brand Increases:
- Visibility: Making sure to analyze your color solution is a key rule for executing a marketing decision.
- Keeps you distinct from other competitors and brands: If you have a product that’s very different from what your competitor is selling then be sure to highlight the difference with the perfect matching color scheme. This will allow the customer will highlight your brand in their mind as well.
- Improves the communication: While verbal communication has a way of spreading, silent messages tend to spread more. A color can help set the mood while allowing your customers to have a time of interesting brand story-telling.
If you properly use colors to your advantage, you’ll have a better chance getting that audience target and be recognized more greatly.